SERVICES

Fractional CRO

Embedded revenue leadership without the embedded full time cost.....fast.

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This service is for businesses that need experienced executive ownership of revenue, growth and go-to-market execution - without locking in a full-time CRO or waiting the 6 - 9 months it typically takes for one to start.

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As a fractional CRO, I work inside the business as part of the leadership team, typically 2–3 days per week. The role is to bring clarity to what is holding growth back, make the necessary trade-offs, and lead the changes required to improve performance across the entire revenue system - so the CEO doesn't have to.

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This typically includes:

• Clarifying the growth strategy, Ideal Client Profiles (ICPs) and where to focus effort for maximum impact

• Establishing clear commercial metrics and reporting, including CAC, LTV, NRR, gross margin and EBITDA contribution

• Improving pipeline quality, conversion rates, forecasting confidence and pricing discipline

• Leading sales, marketing, customer success and RevOps effectiveness - aligned with delivery, finance and legal

• Coaching and developing commercial leaders and sales teams to raise execution standards and consistency

• Embedding proven sales and account methodologies where appropriate (e.g. MEDDPICC, Miller Heiman / Blue Sheet selling) to improve deal quality and decision-making

This is not advisory. I don’t produce plans for others to implement. I work with leadership and operational teams to make decisions, lead execution and build capability, so performance improves and is sustained.

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Engagements are structured as an ongoing fractional leadership role, providing pace, focus and accountability while avoiding the cost and risk of a permanent executive hire.

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If you need senior revenue leadership that delivers clarity, momentum and measurable results - this is how I work.

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Structure: Monthly retainer

Commitment: 8 - 12 days a month

Duration: 3 - 6+ months or ongoing

Revenue Reset

A time-bound reset to unlock growth - and leave the business stronger.....quickly.

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This programme is for businesses that need to accelerate growth fast, want the solution to be owned by their team, and do not want ongoing fixed costs.

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As your growth partner, I work inside the business over a defined period to diagnose the real constraints on growth, co-create the right solutions with the team, and embed a new operating cadence that sustains performance after I step back.

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What the programme focuses on

The work centres on building a unified growth strategy and execution model across the entire revenue system. This typically includes:

• Market and client insight, competitive positioning and ICP clarity

• Go-to-market effectiveness across proposition, pricing, pipeline and conversion

• Retention, expansion and account growth

• Sales process effectiveness, deal quality and execution discipline

• People, incentives, behaviours and capability

• Systems, data, reporting and insight to support better decisions

​How it’s delivered

Solutions are co-created with leadership and operational teams, ensuring they reflect real-world constraints, surface risks early, and are fully owned by the people who must deliver them. Where helpful, AI and revenue intelligence tools are used to accelerate insight and improve execution - never as an end in themselves.

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The programme runs in three clear phases:

• Diagnose & Co-Design - identify the true growth constraints and agree practical, owned solutions

• Embed & Execute - implement change, resolve issues in real time, and establish a new operating cadence

• Hand-over & Independence - taper support deliberately so the team fully owns the system with confidence

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What makes it different

This is not advisory. I don’t deliver recommendations and walk away.

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I act as a growth partner - working with the team, making decisions together, and staying close enough, long enough, for change to stick. Where appropriate, the programme can include shared risk/reward, aligning incentives around outcomes rather than activity.

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If you need accelerated growth and a team that can sustain it - this is how I work.

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Structure: Monthly retainer with risk & reward option

Commitment:

Phases 1 & 2:        8 - 12 days a month

Phase 3:                1 - 2 hrs a week

Duration:

Phases 1 & 2:        4 - 6 months

Phase 3:                3 months

Board advisor / NED

In both pre-investment and PE-backed environments, boards need more than oversight.

They need commercial judgement, execution insight and risk-aware challenges to shape credible growth plans and support delivery against the value creation agenda.

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I provide board advisor and non-executive support focused on revenue growth, go-to-market execution and leadership effectiveness. The role strengthens board decision-making by bringing operator-level insight into how growth plans land in the real world - including how they stand up to investor scrutiny.

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Support typically includes:

• Board attendance, with active contribution and constructive challenge

• CEO and executive team sounding board, focused on delivery risk, prioritisation, pace and readiness for scale

• Ad hoc support, including pressure-testing growth and investment cases, supporting key executive hires, and advising through fundraises, transitions or acceleration phases

This role suits boards that value clarity, momentum and accountability - not passive governance.

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Structure: Annual fee

Commitment: 1 - 2 days a month or quarter

Duration: 12 months or ongoing

Performance coaching

Practical coaching to raise performance, confidence and judgement.

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I provide personalised performance coaching for leaders, managers and sales professionals who want to improve how they show up, make decisions and deliver results - not just talk about them.

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This coaching is grounded in real operating experience and focuses on commercial judgement, execution discipline and leadership behaviour. It is designed to build confidence, sharpen decision-making and raise the standard of sales professionals and people leadership in day-to-day situations.

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Coaching typically covers:

• Leading with clarity and confidence under pressure

• Improving sales effectiveness, deal judgement and execution consistency

• Developing stronger people management and leadership behaviours

• Navigating growth, change and increased responsibility

After an initial chemistry session, clients typically commit to a defined coaching package or a period of ongoing support.

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Structure: Fixed package of 8, 12 or 16 sessions
Commitment: Weekly sessions
Duration: 6 - 18 weeks